Buyer Motivation

For you to be sure that your offer has the right appeal, you must understand the reasons behind buying decision-the motivations of the buyer. It is price-quality-confidence in a salesperson ? Any of these reasonscould be the motivation and selling would be easier if buying motives and easily identified. Sales Offer Make sure you are equipped with every necessary information that would enable you to make sales. You have to plan your salesoffer. Sales largely depends on the customer's need for the product or service being offered. Note 1. You must be clear on your reason for a call/visit to a prospective customer. 2. You must have a valid second reason for intentions to book an appointment. 3. You must know your prospects and their line of business. 4. Fashion out a planned approach. 5. Be prepared to listen and don't rush. 6. Be liberal and affable in your discussion. 7. Ask questions for calrity and understanding.

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